People walk into my office and often ask for "motivation." They are convinced this is what they need in order to exercise more. It is often talked about as if it were an item to be picked up at a store. And I think most buy into this notion that once the client/friend/patient is magically motivated they will begin a health program.
The only magic I have ever seen has occurred when the client decides the goal is worth it. The goal itself must evoke in you an emotion or desire. The drive to have it no matter what. That's the motivation. Otherwise the motivation is just a vague term that represents nothing. And the results will reflect that. Decide what you want. And make it meaningful. Make it motivate you.