A friend once remarked that he was a "label" snob. He only purchased clothes, sunglasses etc that had a designer name associated to it.
I think we should become a nation of food snobs. Only eating foods that are rich in nutrients. Lets turn up our nose to foods that you can purchase at a convenient store. Only buy items that have an all natural label attached to them.
What would you look like if you paid more (or just as much)attention to what you put inside your body as what you wore outside?